When the idea of a virtual journal was first proposed by the shul’s Fundraising Committee, lively debate gave the committee pause. Should we? Shouldn’t we? Would members and friends and our cadre of commercial advertisers support it?

The committee needn’t have worried. The 2020 Virtual Journal is a resounding success, as all will see when it is posted online early in August. The Shofar has learned that advertisers were enthusiastic about the benefits package that accompanied inclusion in the journal, including postings on Facebook, Instagram, and a year-long presence on a Shofar list of supporters. Other incentives that motivated advertisers, members and friends is the reach of a virtual publication, which is far beyond that of a print publication. Reach, after all, is free — with no production costs — and also virtually unlimited as it travels across the globe.

If readers have missed the deadline yet still want to be included, The Shofar was assured that late-arriving ads could be inserted within the pages of the journal, to enjoy the benefits of participation for the remainder of the online run. Those interested in adding their voices  to the 2020 Virtual Journal can respond to adsforctijournal@gmail.com.