Robert Shapiro
Robert B. Shapiro, as former law professor turned corporate executive who performed a marketing miracle by branding aspartame as the sugar substitute NutraSweet, and making it a household name that consumers demanded in thousands of products, died on May 2 at his home in Chicago. He was 86. Aspartame was invented by chemists at the pharmaceutical company G.D. Searle. In 1985, Searle sold $700 million worth of aspartame, identified as NutraSweet, to dieters and others [...]

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