Generations of American Jews received their first visual impressions of the Exodus from the iconic Maxwell House Haggadah, introduced as a marketing device in 1932 to convince consumers that the coffee was kosher for Passover. The Haggadah has been updated and reprinted more than 55 million times.

The first set of illustrations was taken from the classic Amsterdam Haggadah of 1695, the work of a convert to Judaism, who took the name Abraham bar Jacob. His illustrations captured so much emotion that they were reprinted in dozens of editions of the Haggadah over the next four centuries.