Neil Drossman, who brought wit to print advertisements and television commercials, died on Nov. 25 in the Bronx. He was 83.

From the late 1960s until this year, Mr. Drossman was a copywriter at several agencies. One of the most enduring lines Mr. Drossman wrote was for Meow Mix: “Tastes so good, cats ask for it by name. For Stick Ups, small deodorizing disks made by Air Wick that could be glued anywhere in the house, he wrote “This is a good place for a Stick Up.” When Readers Digest hired him in 2003 to refresh its image, Mr. Drossman pushed that venerable publication into slightly risqué territory. One of the ads in the campaign showed a woman in a bathrobe holding a copy of the magazine and looking into the camera. “If we got any closer to our readers,” the headline read, “we’d have to use protection.”