Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely celebrated spots, died on March 11 at his home in Marina del Rey, CA, age 94.

Mr. Levine won a total of four Clio Awards — advertising’s equivalent of the Oscars — for Super Bowl ads for Diet Pepsi and DuPont. In explaining these success and many others, he told The New York Times, “I attract the story kind of commercial. People don’t come to me just for pictures; they come with stories.”