Charlie Moss
Charlie Moss, the visionary advertising executive who produced the stunningly successful “I ❤ NY” tourism campaign in the mid-1970s, died on August 5 at his home in Wainscott, NY. He was 85. By 1983, the New York Times said that $3 billion in spending by tourists was directly attributed to the campaign. Mr. Moss also conceived Alka-Seltzer’s popular “Plop, plop, fizz, fizz” jingle and the “Flick your Bic” slogan for Bic lighters. He helped Braniff International Airways [...]



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